Who approved these ridiculously sexist “Avengers” T-shirts?

Welp, sexist advertising doesn’t get much more blatant this.

Here’s Marvel’s Avengers T-shirt for boys:

"Be a hero" t-shirt

And for girls:

"I need a hero" t-shirt

Update: Sign the petition to say we’re #notbuying it.

Related: What if dude superheroes posed like lady superheroes?

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3 Comments

  1. Posted April 15, 2013 at 2:29 pm | Permalink

    That sucks. Maybe we can find the person who made this decision and get Scarlett Johansson to break a chair over their head.

  2. Posted April 15, 2013 at 3:51 pm | Permalink

    What. The. F.

    Seriously, you couldn’t include the Black Widow (herself a problematic stereotype) in the ensemble picture of the shirt for girls?

    For reference, she appeared in Tales of Suspense No. 52, April 1964, and joined the Avengers in Avengers #111, 1973, so she was a member of the team when they were still drawn in the manner depicted on the shirts.

  3. Posted April 16, 2013 at 1:53 pm | Permalink

    None of that is changing in the film business…the supervising art director of spider man and iron man has been getting away with rape for years and no one cares…until trans girls like me are ackowledged in society..it will remain a rape culture.
    This tragedy is almost 100% censored in the media and still pending in court years after the director foolishly claimed it would be dismissed. Don’t expect the film business to fix the film business! The courts just might however when it becomes rape:
    http://blogs.ocweekly.com/navelgazing/2011/11/david_klassen_bralalalala_broo.php

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