"I need a hero" t-shirt

Who approved these ridiculously sexist “Avengers” T-shirts?

Welp, sexist advertising doesn’t get much more blatant this.

Here’s Marvel’s Avengers T-shirt for boys:

"Be a hero" t-shirt

And for girls:

"I need a hero" t-shirt

Update: Sign the petition to say we’re #notbuying it.

Related: What if dude superheroes posed like lady superheroes?

Atlanta, GA

Maya Dusenbery is an Executive Director in charge of Editorial at Feministing. Maya has previously worked at NARAL Pro-Choice New York and the National Institute for Reproductive Health and was a fellow at Mother Jones magazine. She graduated with a B.A. from Carleton College in 2008. A Minnesota native, she currently lives, writes, edits, and bakes bread in Atlanta, Georgia.

Maya Dusenbery is an Executive Director of Feministing in charge of Editorial.

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  • http://feministing.com/members/samll/ Sam L-L

    That sucks. Maybe we can find the person who made this decision and get Scarlett Johansson to break a chair over their head.

  • http://feministing.com/members/decius/ Dan

    What. The. F.

    Seriously, you couldn’t include the Black Widow (herself a problematic stereotype) in the ensemble picture of the shirt for girls?

    For reference, she appeared in Tales of Suspense No. 52, April 1964, and joined the Avengers in Avengers #111, 1973, so she was a member of the team when they were still drawn in the manner depicted on the shirts.

  • http://feministing.com/members/bralalalala/ Bralalalala

    None of that is changing in the film business…the supervising art director of spider man and iron man has been getting away with rape for years and no one cares…until trans girls like me are ackowledged in society..it will remain a rape culture.
    This tragedy is almost 100% censored in the media and still pending in court years after the director foolishly claimed it would be dismissed. Don’t expect the film business to fix the film business! The courts just might however when it becomes rape:
    http://blogs.ocweekly.com/navelgazing/2011/11/david_klassen_bralalalala_broo.php