"I need a hero" t-shirt

Who approved these ridiculously sexist “Avengers” T-shirts?

Welp, sexist advertising doesn’t get much more blatant this.

Here’s Marvel’s Avengers T-shirt for boys:

"Be a hero" t-shirt

And for girls:

"I need a hero" t-shirt

Update: Sign the petition to say we’re #notbuying it.

Related: What if dude superheroes posed like lady superheroes?

St. Paul, MN

Maya Dusenbery is executive director in charge of editorial at Feministing. She is the author of the forthcoming book Doing Harm: The Truth About How Bad Medicine and Lazy Science Leave Women Dismissed, Misdiagnosed, and Sick (HarperOne, March 2018). She has been a fellow at Mother Jones magazine and a columnist at Pacific Standard magazine. Her work has appeared in publications like Cosmopolitan.com, TheAtlantic.com, Bitch Magazine, as well as the anthology The Feminist Utopia Project. Before become a full-time journalist, she worked at the National Institute for Reproductive Health. A Minnesota native, she received her B.A. from Carleton College in 2008. After living in Brooklyn, Oakland, and Atlanta, she is currently based in the Twin Cities.

Maya Dusenbery is an executive director of Feministing and author of the forthcoming book Doing Harm on sexism in medicine.

Read more about Maya

Join the Conversation