Breaking: Reebok dumps Rick Ross for date rape lyrics

Rick Ross has reportedly been dumped by Reebok due to lyrics promoting date rape in his recent single “U.O.E.N.O”. The lyrics in question were “Put Molly all in her champagne, she ain’t even know it. I took her home and I enjoyed that, she ain’t even know it.” The verse has since been replaced on the song. Reebok reportedly cited Ross’ inadequate response as well as the lyrics themselves when discussing their decision. The move comes after almost a week of pressure from women’s rights groups and a widely circulated online petition. TMZ reports:

Reebok tells TMZ … “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand.  Unfortunately, Rick Ross has failed to do so.”

Reebok goes on:  “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”

Sorry for the TMZ link but it’s all we’ve got. Stay tuned for confirmation and updates.

Related: Rick Ross, Don Draper, and the fantasy world of masculinity.

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Lori Adelman is Executive Director of Partnerships at Feministing, where she enjoys creating and curating content on gender, race, class, technology, and the media. Lori is also an advocacy and communications professional specializing in sexual and reproductive rights and health, and currently works in the Global Division of Planned Parenthood Federation of America. A graduate of Harvard University, she lives in Brooklyn.

Lori Adelman is an Executive Director of Feministing in charge of Partnerships.

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  • http://feministing.com/members/smsintexas/ Sarah

    Uh-oh, Rick. Looks like your rape-y lyrics are “Holding You Back.”

  • http://feministing.com/members/aria/ aria

    yay!!

  • http://feministing.com/members/elementer117/ Raheem

    I find it hilarious a running shoe company endorsed Rick Ross.