Breaking: Reebok dumps Rick Ross for date rape lyrics

Rick Ross has reportedly been dumped by Reebok due to lyrics promoting date rape in his recent single “U.O.E.N.O”. The lyrics in question were “Put Molly all in her champagne, she ain’t even know it. I took her home and I enjoyed that, she ain’t even know it.” The verse has since been replaced on the song. Reebok reportedly cited Ross’ inadequate response as well as the lyrics themselves when discussing their decision. The move comes after almost a week of pressure from women’s rights groups and a widely circulated online petition. TMZ reports:

Reebok tells TMZ … “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand.  Unfortunately, Rick Ross has failed to do so.”

Reebok goes on:  “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”

Sorry for the TMZ link but it’s all we’ve got. Stay tuned for confirmation and updates.

Related: Rick Ross, Don Draper, and the fantasy world of masculinity.

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Lori Adelman is a writer and advocate focusing on race, gender, and sexual and reproductive rights. In addition to her work at Feministing, Lori is an Associate Director at Planned Parenthood Global. Lori has previously worked at the United Nations Foundation, the International Women’s Health Coalition, and Human Rights Watch, and has written for a host of print and digital properties including Rookie Magazine, The Grio, and the New York Times Magazine. She regularly appears on radio and television, and has spoken at college campuses across the U.S. about topics like the politics of black hair, transnational movement building, and the undercover feminism of Nicki Minaj. In 2014, she was named to The Root 100 list of the nation's most influential African Americans, and to the Forbes Magazine list of the "30 Under 30" successful people in media.

Lori Adelman is an Executive Director of Feministing in charge of Partnerships.

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