I can’t stop thinking about other people who can’t stop looking at Korean women

Last week, Jezebel ran this story: “I Can’t Stop Looking at These South Korean Women Who’ve Had Plastic Surgery.” The subtitle: “UNNERVING PUSH TOWARDS UNIFORMITY.” (Emphasis original.) The piece discusses the penchant, among South Korean women, to elect for cosmetic surgery. One out of five women in Seoul, in fact. The writer looks at these pictures and finds them very disturbing.

One excerpt:

 What’s really unnerving is the push towards uniformity. Instead of celebrating quirks or camouflaging flaws, these photos show a burning desire to fit inside a very narrow scope of what’s seen as beautiful. It’s not about what’s inside, it’s not about character, it’s about an artificial ideal. What would the average South Korean teen think about some so-called “unconventional” beauties: Frida Kahlo, Rossy de Palma, Grace Jones? If you have a limited ability to see beauty in someone who is not big-eyed and small-faced and straight-nosed, do you also have a limited ability to understand, empathize, sympathize and relate to that person, as well? Do you become intolerant of those who don’t meet your lookist standards?

I find this analysis very disturbing.

My primary issue is that under the pretense of highlighting the importance of individuality and character (Every human is a snowflake! Koreans would understand if only they just watched Elephant Man and Mask!) this type of story merely serves to exoticize and objectify women further—something that Asian women are subject to plenty without having Jezebel imply that a whole generation of Korean women are “cultish,” want to look like Disney princesses, are intolerant because of look-ism, have an inability to empathize with anybody that looks different than them, and aren’t considering their parents’ and grandparents’ feelings about their beauty choices? (Because Korean youth never feel pressure from their elders about their appearances and what weight they should be and how pale their skin should be and what kind of makeup to wear, noooooooooo, never.)

While I think the writer is expressing genuine shock, for me, the language in the piece is incendiary. “I can’t stop looking at these pictures”? Drawing attention to Tumblrs that lay out images of Asian women in order to dissect their different body parts? It’s treating these women like lab specimens or zoo animals and perpetuating the issue of Asian women as subjects for inspection and judgement, not as humans with identities. 

The reason that there isn’t more outcry over pieces like this is because in American culture it is still not yet as taboo in the mainstream media to exoticize Asian women as it is to exoticize women of other races and ethnicities. (Not that it’s exactly taboo to objectify women, period, but that’s another story.) It’s a problem of representation and voice. There isn’t a proliferation of Asians creating their own identity in the American media (where is the Asian Bey?); and there isn’t a vocal community of Asian journalists and media critics speaking out on the behalf of Asian representation in the media. In a million years, would a popular mainstream blog like Jezebel publicize Tumblrs evaluating black women and their weaves? Jewish women and their noses? And then use those as a launching point to assign value to those women’s cultures and their choices? No, because it would be absurd, racist, horrific, disgusting, and EVERYBODY KNOWS BETTER.

Yet objectifying and assigning value to Asian women is okay in the mainstream. Why? Because we are “helping them” by telling them what we think they should do with their bodies? Because Asian women are submissive and quiet and won’t speak out for themselves? “I Can’t Stop Looking at These South Korean Women” is a piece which is endemic to how American media looks at Asia, particularly Asian women, and even more particularly Asian women’s appearances.

It is pretty wild what women are electively doing to their bodies in South Korea. And it merits some serious discussion and research, which we’re not getting, because American media is too busy gawking, judging, and looking at Tumblrs of body parts. Here’s what I would have loved to see in a story discussing the extremely common occurrence of plastic surgery in Korea:

  • Musings on why conformity and uniformity is so important in Korean culture. I dunno, maybe Korea’s isolation for the millenia leading up to the Korean war contributes to their hyper-group-focused mentality and focus on conformity, trickling down to uniform beauty standards? Maybe cultural trends in Korea don’t always just have to do with K-pop?
  • Speaking of K-pop and K-drama, rather than just dropping names of stars in a piece and speculating on their plastic surgery status, how about discussing Korea’s total dominance when it comes to soft power in Asia and what that means for increasing levels of  conformity in beauty trends across the continent. And the US, for that matter — all those hot new BB creams from American brands took their cue from Korea. Is this even an Asian phenomenon, or a global celebrity worship issue?
  • An analysis of the fetishization of youth in Asia and the pressures on youth to conform in a highly patriarchal, Confucian societies. Maybe rather than criticizing Korea’s youth for wanting to be tall and fair and thin, we can discuss the power of media and colonization of ethnic beauty standards across the globe?
  • Maybe some mention of the fact that while the vast majority of elective surgery in Korea is cosmetic, some of it, such as tongue or mouth surgery, is done so that Koreans can better pronounce English and romance languages? How bout THAT for colonization?

I’m not saying any one writer should have, or could have, answered all of these questions in a single article. I dunno if anybody but a scholar could have. I certainly couldn’t. But asking these questions and raising the issues, rather than assigning character flaws to an entire generation of women — oh right, and reminding everyone that “True beauty is on the inside!” — would have at least pointed the discussion towards … well, towards a discussion. 

Join the Conversation

  • http://feministing.com/members/ljepotica/ Ana Casian Lakos

    she wasn’t assigning character flaws to an entire generation, and she never implied that “Korean youth never feel pressure from their elders about their appearances and what weight they should be and how pale their skin should be and what kind of makeup to wear.” I don’t think your analyses is fair.

  • http://feministing.com/members/carreen40/ Schroeder Schroeder

    As a 40-something year old woman, I am finally, FINALLY starting to realize who I truly am. I am trying to fight against the ‘ideal image’ that society has placed upon me and upon my three daughters – I’m exhausted, I’m fed up and I have finally come to a point in my life where I’m confident enough to speak my mind.

    I was very interested in this article about how Asian women are being objectified at an alarming rate – falling victim to cosmetic surgery on average of 1 in every 5 women. I have completed a book entitled, ‘I Am Not My Breasts’ which provides bold steps to free women of this oppression. I have decided to release one chapter at a time on: iamnotmybreasts.wordpress.com I hope you can visit me there and leave a comment. I feel that it is women like you and like me, who will once again be part of extraordinary change. I applaud your website. Don’t ever stop. Women everywhere NEED this, whether they realize it or not.

    If you do visit, I encourage you to read from the 1st entry, forward. The first post is a very powerful feminist poem.



  • http://feministing.com/members/tagger/ Aria

    This was not the first time Jezebel has pulled this vicious-white-women-attack-Asian-women stunt. They did a virtually identical piece, The Uniform Beauty of Asian Women ‘Before and After Makeup in 2011 that was my reason for leaving the site and community: I realized then that it was a place for white feminists and white feminists only, and screw the rest of us.

    I would have fussed, but Gawker’s comment system was down for several days following the publication of Dodai’s idiotic article.

  • http://feministing.com/members/lb101/ LB101

    Thank you so much for this response, which importantly points out that “the language in the piece is incendiary” — in addition to her questionable analysis, the overall tone of Stewart’s article is preachy, paternalistic, and voyeuristic. To your list of points that call for a more culturally-conscious discussion, I would add that self-fashioning (through make up, clothing, and now even surgery) is a fruitful and highly contested ground that applies to even the most “unconventional” beauties. Dressing up, masquerade, and modifying appearance have been key to the lives and works of Frida Kahlo, Rossy de Palma, and Grace Jones — are we going to pick and choose who we applaud and who we judge?

  • http://feministing.com/members/poetoaster/ Ariel Dyer

    Excellent response to an incredibly ignorant Jezebel article. THANK YOU! I have just one push-back, you say near the end that “I’m not saying any one writer should have, or could have, answered all of these questions in a single article. I dunno if anybody but a scholar could have. I certainly couldn’t. ” I think YOU could absolutely delve into those questions and give thoughtful and intelligent analysis to begin a discussion that should have been started a long time ago. Thanks again!

  • http://feministing.com/members/athenia/ athenia

    Yeah, I think it was a poor choice on Dodai’s part to frame this as a “uniformity” issue rather than a plain ol’ beauty ideal issue. Cuz that would be boring and not adhere to racist notions about Asians. :(