Trayvon Martin shooting targets sold online

An anonymous person from Virginia Beach, Virginia sold “10 Pack Trayvon Martin Targets” on the website (the product has since been removed from the site). For $8, you could buy the item, whose description read as follows:

“Everyone knows the story of Zimmerman and Martin… Obviously we support Zimmerman and believe he is innocent and that he shot a thug. Each target is printed on thick, high quality poster paper with a matte finish! The dimensions are 12″x18″ ( The same as Darkotic Zombie Targets) This is a Ten Pack of Targets.”

The targets feature a faceless figure wearing a hoodie and carrying skittles, like Trayvon Martin was the night he was shot by George Zimmerman. The ten packs were so popular, they sold out within two days.

This sheds light onto the true motives of people who claim to defend George Zimmerman. It’s one thing to give Zimmerman the benefit of the doubt (though it’s hard for me to believe this is actually divorced from racism). But the animus against Trayvon Martin, given that he was, in fact, unarmed, is beyond unjustifiable. Why would anyone want to practice shooting a figure representing an unarmed teenager? What is the meaning and significance of this? What is it about Trayvon Martin that makes him a worthy target? What was his crime? What makes him a “thug”? Walking while being black seems to be the only answer.


Born and raised on the mean streets of New York City’s Upper West Side, Katie Halper is a comic, writer, blogger, satirist and filmmaker based in New York. Katie graduated from The Dalton School (where she teaches history) and Wesleyan University (where she learned that labels are for jars.) A director of Living Liberally and co-founder/performer in Laughing Liberally, Katie has performed at Town Hall, Symphony Space, The Culture Project, D.C. Comedy Festival, all five Netroots Nations, and The Nation Magazine Cruise, where she made Howard Dean laugh! and has appeared with Lizz Winstead, Markos Moulitsas, The Yes Men, Cynthia Nixon and Jim Hightower. Her writing and videos have appeared in The New York Times, Comedy Central, The Nation Magazine, Gawker, Nerve, Jezebel, the Huffington Post, Alternet and Katie has been featured in/on NY Magazine, LA Times, In These Times, Gawker,Jezebel, MSNBC, Air America, GritTV, the Alan Colmes Show, Sirius radio (which hung up on her once) and the National Review, which called Katie “cute and some what brainy.” Katie co-produced Tim Robbins’s film Embedded, (Venice Film Festival, Sundance Channel); Estela Bravo’s Free to Fly (Havana Film Festival, LA Latino Film Festival); was outreach director for The Take, Naomi Klein/Avi Lewis documentary about Argentine workers (Toronto & Venice Film Festivals, Film Forum); co-directed New Yorkers Remember the Spanish Civil War, a video for Museum of the City of NY exhibit, and wrote/directed viral satiric videos including Jews/ Women/ Gays for McCain.

Katie is a writer, comedian, filmmaker, and New Yorker.

Read more about Katie

Join the Conversation

  • Marlene

    It should be noted that there were a couple of online petitions urging Wrigley and Mars (the owners of Skittles) to use their power as trademark owners to seek a cease and desist order against the marketer of these targets. The influence of those petitions on the discontinuation of sales of the targets is unclear.

    I would like to point out that the initiators (of at least some) of these petitions were liberal gun owners, likely one of the first groups to be aware of these horrific targets and care to do something about them.

  • Sarah

    It is really a shame that hate speech like this is not a crime.

  • Stuff Queer People Need To Know

    I would say I couldn’t believe it, but that would be a lie.

  • natasha

    This just makes me want to cry. It’s not that I’m surprised, but I’m just so saddened by this. I don’t understand it, how people can be so hateful. Echoing Marlene, there is a petition on demanding an attorney general take legal action against the Hiller Armament Company for potentially illegally profiting off of Trayvon Martin.

  • Robert

    This is messed up and may be illegal. Doesn’t Trayvon’s mom have the rights to her son’s name being used to sell stuff?

  • Erin Sullivan

    Makes my heart hurt. Hate disguised as comedy is probably even worse than just regular old hate since it throws mockery into the mix. Think I’m gonna throw up now.