Mother’s Day originated as an anti-war event, but it’s been turned into a way to push a normative idea of motherhood – you know, the one you see in that isle of Hallmark cards every year. The Strong Families campaign has put together a collection of cards for mamas who don’t fit the image of a Betty Draper housewife in a perfect nuclear family. The goal of the campaign is to acknowledge the moms who are erased in the commercialized version of Mother’s Day – immigrant moms, queer moms, trans moms, moms of color, single moms, moms parenting in collectives, working moms – the list goes on.
From the organizers:
The cards were designed by eight fantastic artists, including Nikki McClure and Melanie Cervantes. The images and statements acknowledge the many types of families: two moms, single moms, activist moms, professional caregivers. Other cards acknowledge mom’s dealing with loss, separated from their children by immigration, incarceration.We know the traditional mother’s day celebrations fall short–so we’re offering our own way to celebrate. We’ll also be blogging for the next few weeks about the issues that matter most to our mamas.