The awesomely talented “Pop Culture Pirate,” Elisa Kreisinger, has just released her latest work of video remix art, which plays with Mad Men, our expectations, and social norms. Kreisinger is a media fellow at the Center For Social Media at American University, a new media and video trainer for the Women’s Media Center, and an ”appropriation video artist” whose creations, like the Fran Lebowitz Coming Out Remix and the Sex and the City: QueerCarrie remixes, have been featured in Salon, After Ellen, and Logo, to name a few.
In a (g-chat) interview, Kreisinger said,
“When you’re culturally ‘poor’ for representation, both queer and feminist, you have to reuse the things you have access to, whether it be for subtext, your own entertainment or for critique. My hope was that I could turn the mixed feelings I had about the retro-sexual roles of women in mad men into something practical: product that my feminist theory addressed in theory only.”
When speaking about QueerMen: Don Loves Roger Mad Men Remix, released last week, Kreisinger explained: “I wanted to tell a story about these two men who once preserved concepts of manhood and masculinity but then found relief and happiness in each other, becoming a threat to the very same patriarchal system on which their power and privilege was based.”
This morning, Kreisinger released her second Mad Men remix, Mad Men: Set Me Free, a collaboration with mashup master and DJ Marc Faletti. Kreisinger told me, “by framing the female characters from Mad Men in a series of boxes, we illustrate how the show, and by extension, society, isolates and marginalizes women’s voices within pop culture narratives. As a result, it’s important for women to tell their own stories. For me, making mash ups is the best way to tell these stories.” Faletti said, “We love that feeling when two familiar pieces of pop culture blend to make something entirely new, especially when it’s punctuated by the perfect song. Mad Men: Set Me Free shows us that the remix format — and the joy it creates — isn’t just limited to music. It can create new and interesting stories.”
Make sure you keep up with Elisa Kreisinger’s work. You’ll be happy you did.