A note on our advertising

You may have recently noticed some changes to the advertising on Feministing, which is part of our work to more effectively monetize the site. We are still getting used to the new system and set up and as a result, some offensive ads have been getting through recently. Sorry for that and thanks to those that have pointed them out and sent emails–we appreciate that you respect our space so much.

That said, since we are truly trying to become a sustainable entity, there is a certain extent to which we will take cash from companies we don’t love (and might even critique on the site). There’s a difference between the written content on Feministing and our advertising – something we are confident, you as readers, are fluent and savvy enough to recognize. Furthermore, with the extensive work of media literacy we have done at Feministing for the last 8 years, we hope to provide tools for you, as media consumers, to effectively screen all the messages you receive from the media. Yes, we have high expectations from you too, but it’s only because we know you are awesome and smart.

However, there are certain companies we don’t want money from at all–no matter how much it feels like we might be “gaming” them. We draw the line at anti-choice ads and offensive weight loss ads (if an ad was actually health focused, we might look at it differently, but weight loss ads always seem to be as offensive and unhealthy as possible). These advertisers are tricky – they’re targeting our site because we do write about those issues. And they’re constantly generating new click thru urls, so when we get rid of an ad a new one pops up. Please note this is not intentional on our part and something we are working to fix.

That’s where you come in. We need your help to keep the site free of anti-choice and body shaming messages. If you see an offensive ad on the site please send us a screencap and, most importantly, the click thru url (you can mouse over the ad, right click, and copy the url). We need the screencap so we can confirm that the ad is offensive. With the url we can better keep that particular ad out of our rotation.

Thanks for your support!

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  1. Posted March 19, 2012 at 2:44 pm | Permalink

    That’s why i use AdBlockPlus for Firefox! Saves a lot of complaining.

    • Posted March 19, 2012 at 8:59 pm | Permalink

      Sadly that can keep us from making ad revenue

  2. Posted March 20, 2012 at 1:34 am | Permalink

    “We draw the line at anti-choice ads and offensive weight loss ads (if an ad was actually health focused, we might look at it differently….”

    This is a really problematic way to write this. Why even put that caveat about health if what you are talking about is weight loss?

    • Posted March 20, 2012 at 11:28 am | Permalink

      I’m actually with them on the wording. Weight loss is often approached as the only healthy way to be but if we could have a reality check with it or a diet plan focused on maintenance or health in general I’d love that. Problem is all the ads for it target people with disordered eating. “Follow these simple rules?” “lose 2 stone in a month?” “tired of being fat?” Definitely targeted.

  3. Posted March 20, 2012 at 11:24 am | Permalink

    Thanks for this. I’ve been fighting an eating disorder for years. Got down to my lowest point literally and figuratively a few months ago and just when I had convinced myself it might be a good idea to eat from time to time I opened up facebook to find one of those ads that says something especially supportive like, “tired of being fat?” My response was something akin to throwing things across the room and shouting, “no, actually, I’m tired of my cartilaginous joints being clearly visible.” It ruined my day and set me back. And they do seem to target “women’s” sites.

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