This spectacularly subtle ad is currently airing on Australian TV, reminding men that their masculine identities are so fragile that they can be destroyed by one single sweater, and so insubstantial that they can be restored with a bucket of chicken.
Yeah! Dudes! Manly dudes in t-shirts! Dudes eating fried chicken! Dudes denigrating vaguely feminine things, and each other! Dudes being portrayed as so deeply insecure that they can’t handle wearing a pink sweater without freaking the fuck out! Dudes, how are you not insulted by this shit?
Transcript below the jump.
Emasculated bro in pink: Hey, guys. You remember Sarah.
Masculinity-policing bro 1: Nice jumper, mate. Do they make it for men?
V/O: With loads of original recipe chicken, wicked wings and heaps of sides, The Pack from KFC gets you back on side with your man clan.