K-Y Intense to launch commercial with lesbian couple

Many of you have seen the commercials by K-Y that feature “real” couples talking about their experiences with K-Y Intense, a gel that intensifies pleasure during sex. Well, it looks like they’re reaching out to some blogger folks on their newest commercial to be aired on Sept 5th, which will feature a lesbian couple:

What I love about this commercial:

  1. It acknowledges that gay people exist.
  2. It acknowledges that gay people have sex (and that it’s not “gross or an abomination).
  3. It’s perhaps the only ad I’ve seen referring to lesbians having sex that doesn’t portray them as oversexualized, objectified and not really gay but just performing for dudes’ pleasure.

Kudos to you, K-Y. Now can we get some free samples?

Update: We’re getting free samples. Sweet.

Transcript after the jump.

Alex: People always ask us how we stay together for so long, and I think that it’s communication.

Emma: And K-Y Intense.

Alex: I’m sorry, what —

Emma: I bought this K-Y Intense. I was going to tell you — it’s this gel that stimulates arousal so that the big moment will feel like nothing we’ve ever felt before. It’s scientifically proven too —

Alex: Good purchase.

Join the Conversation

  • http://feministing.com/members/gisellerenarde/ Giselle Renarde

    Oh, yay! I actually DID get a free sample of that product and it didn’t do a thing for me, but I’m still excited about the commercial! :-)


  • http://feministing.com/members/neetu/ navneet Kaur

    This is probably the most excited I have ever been to see a commercial! It’s so nice and refreshing to see a large, successful company reaching out to lesbians who are in dire need of acceptance as regular couples who enjoy having sex. However, I wouldn’t be surprised to not see this commercial on tv; some anti-gay group is bound to make a fuss about it and have it taken off air. But at least we know there is such a commercial out there for us to watch and be proud of!

  • http://feministing.com/members/my2lambs/ Laura

    Well, I can’t hear the sound on the commercial…but based on the transcript, I have a concern that this commercial portrays women as having to sneak behind their partners back to get their physical needs met vs. having an open conversation about those needs.

    Other than that, good job KY! :)

    • http://feministing.com/members/dcwoody/ Ashley

      @Laura – I don’t think the commercial comes across that way if you can watch with sound. They actually come across as a normal loving couple where maybe one is a little more open to being frank about their sexual life than the other — picture it as a man and a woman and you can guess who would play the man if this was a normal ad agency commercial. That’s why it’s refreshing.

      I really hope this makes it on air. If we have to watch the insufferable “Hail to the V” commercial, everyone else should have to watch this.

  • http://feministing.com/members/neohfem1/ Amy Hanna

    And just like every other couple in this still-running ad campaign … their clothes are still on by the end of the commercial.

  • http://feministing.com/members/genie3288/ Genie

    That’s awesome! This commercial is just like all the other KY commercials, which effectively says lesbian (and gay) couples are just like all other couples. Some people still need to know that. Good job KY!

  • http://feministing.com/members/toongrrl/ toongrrl

    Wow…..I wonder if KY really does work?
    Does it work when your’e masturbating?

  • http://feministing.com/members/ericaj47/ Erica

    This is SO amazing! I really hope it gets aired!

  • http://feministing.com/members/kudos/ Akudo

    This is the beginning of a greater tomorrow for the LGBTI community.