What do you get when you run a fake presidential campaign that revolves around making the president show his papers? A pay raise from NBC, apparently.
Donald Trump and Mark Burnett will make an estimated $160 million over the next two years for “The Apprentice.” Trump will pocket about $65 million a year, making him the highest paid reality TV star. Probably because this rich asshole really needed the money, right?
I guess the stunt campaign paid off. I guess whipping up a media storm for no real reason paid off. I guess calling into question the president’s American-ness, insulting all people of color in this country in the process, paid off. I guess Trump is being rewarded for bringing his show more attention through his despicable actions. Yay big media capitalism.
Groupon pulled their advertising from “The Apprentice” because of Trump’s race-baiting campaign. But other companies, including Enterprise Rental Car, Allstate, Microsoft and Procter & Gamble continued to advertise on the show or the show’s website. When the new season starts, I certainly plan to jump on board any campaign calling for companies to pull their advertising. NBC should know we’re not a fan of Trump’s way of doing business.