NBC gives Donald Trump a raise for being racist

Donald Trump
What do you get when you run a fake presidential campaign that revolves around making the president show his papers? A pay raise from NBC, apparently.

Donald Trump and Mark Burnett will make an estimated $160 million over the next two years for “The Apprentice.” Trump will pocket about $65 million a year, making him the highest paid reality TV star. Probably because this rich asshole really needed the money, right?

I guess the stunt campaign paid off. I guess whipping up a media storm for no real reason paid off. I guess calling into question the president’s American-ness, insulting all people of color in this country in the process, paid off. I guess Trump is being rewarded for bringing his show more attention through his despicable actions. Yay big media capitalism.

Groupon pulled their advertising from “The Apprentice” because of Trump’s race-baiting campaign. But other companies, including Enterprise Rental Car, Allstate, Microsoft and Procter & Gamble continued to advertise on the show or the show’s website. When the new season starts, I certainly plan to jump on board any campaign calling for companies to pull their advertising. NBC should know we’re not a fan of Trump’s way of doing business.

Boston, MA

Jos Truitt is Executive Director of Development at Feministing. She joined the team in July 2009, became an Editor in August 2011, and Executive Director in September 2013. She writes about a range of topics including transgender issues, abortion access, and media representation. Jos first got involved with organizing when she led a walk out against the Iraq war at her high school, the Boston Arts Academy. She was introduced to the reproductive justice movement while at Hampshire College, where she organized the Civil Liberties and Public Policy Program’s annual reproductive justice conference. She has worked on the National Abortion Federation’s hotline, was a Field Organizer at Choice USA, and has volunteered as a Pro-Choice Clinic Escort. Jos has written for publications including The Guardian, Bilerico, RH Reality Check, Metro Weekly, and the Columbia Journalism Review. She has spoken and trained at numerous national conferences and college campuses about trans issues, reproductive justice, blogging, feminism, and grassroots organizing. Jos completed her MFA in Printmaking at the San Francisco Art Institute in Spring 2013. In her "spare time" she likes to bake and work on projects about mermaids.

Jos Truitt is an Executive Director of Feministing in charge of Development.

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  • http://feministing.com/members/critter/ Critter

    Disgusting. But really, what do you expect from a capitalist system designed to pander to people’s most repulsive sensibilities?

  • http://cabaretic.blogspot.com nazza

    It has always troubled me how dearly we pay for our entertainment. Is the daily stress of our lives so unbearable that we need to pay clowns like Trump to distract us from it?

  • davenj

    The problem here isn’t capitalism, it’s people. People like Donald Trump. They fall for his antics, they talk about him, and they watch him, partly because he appeals to their racism. That means that the problem is that people are racist, not that this is capitalistic.

    If enough people register their displeasure with this it will end. It’s simply a cost/benefit decision, and it’s up to us, as society, to make the costs of Trump’s behavior greater than the benefits.

    If you don’t like how capitalism is providing for the wants of people, indicate different wants.

  • http://feministing.com/members/blueeyes90/ blueeyes90

    I don’t know who to feel sorry for, NBC, or the people who listen to what Trump has to say.

  • http://feministing.com/members/toongrrl/ Jessica “Jess” Victoria Carillo

    Karma Houdini Alert!!!!!!!!!!!!!!!!!!!!!!!! Why do douches like Trump get a raise when they don’t need it and nice girls/boys like me are waiting foor at least good luck or working for it?

    • davenj

      Because economic circumstances aren’t impacted by notions like karma or need. Trump got a raise because he marketed himself well, as abhorrent as his actions may have been.

      • honeybee

        Exactly, it’s all supply and demand.

        I often feel we are attacking the supply when we should be attacking the demand. Hard to blame NBC or Trump for wanting to make a profit.

      • http://feministing.com/members/toongrrl/ Jessica “Jess” Victoria Carillo

        Doo…doo…doop….doop…doop….money, money, money…MONEY!