By Jos Truitt • @jostruitt • 13 years ago

NBC gives Donald Trump a raise for being racist

Donald Trump
What do you get when you run a fake presidential campaign that revolves around making the president show his papers? A pay raise from NBC, apparently.

Donald Trump and Mark Burnett will make an estimated $160 million over the next two years for “The Apprentice.” Trump will pocket about $65 million a year, making him the highest paid reality TV star. Probably because this rich asshole really needed the money, right?

I guess the stunt campaign paid off. I guess whipping up a media storm for no real reason paid off. I guess calling into question the president’s American-ness, insulting all people of color in this country in the process, paid off. I guess Trump is being rewarded for bringing his show more attention through his despicable actions. Yay big media capitalism.

Groupon pulled their advertising from “The Apprentice” because of Trump’s race-baiting campaign. But other companies, including Enterprise Rental Car, Allstate, Microsoft and Procter & Gamble continued to advertise on the show or the show’s website. When the new season starts, I certainly plan to jump on board any campaign calling for companies to pull their advertising. NBC should know we’re not a fan of Trump’s way of doing business.

Boston, MA

Jos Truitt is Executive Director of Development at Feministing. She joined the team in July 2009, became an Editor in August 2011, and Executive Director in September 2013. She writes about a range of topics including transgender issues, abortion access, and media representation. Jos first got involved with organizing when she led a walk out against the Iraq war at her high school, the Boston Arts Academy. She was introduced to the reproductive justice movement while at Hampshire College, where she organized the Civil Liberties and Public Policy Program’s annual reproductive justice conference. She has worked on the National Abortion Federation’s hotline, was a Field Organizer at Choice USA, and has volunteered as a Pro-Choice Clinic Escort. Jos has written for publications including The Guardian, Bilerico, RH Reality Check, Metro Weekly, and the Columbia Journalism Review. She has spoken and trained at numerous national conferences and college campuses about trans issues, reproductive justice, blogging, feminism, and grassroots organizing. Jos completed her MFA in Printmaking at the San Francisco Art Institute in Spring 2013. In her "spare time" she likes to bake and work on projects about mermaids.

Jos Truitt is an Executive Director of Feministing in charge of Development.

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