If you think a chocolate company would be the least likely suspect to run a racist advertisement, think again.
Naomi Campbell is understandably up in arms about a new ad Cadbury Chocolate ran in newspapers in Europe last week. On the advertisement for their new product, Bliss, it says, “Move over, Naomi, there’s a new diva in town.” And Campbell is not holding back in taking action:
Campbell revealed she is considering “every option available” after Cadbury, owned by the US giant Kraft, refused to pull the ad campaign, which ran in newspapers last week: “I am shocked. It’s upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful.”
The model’s mother, Valerie Morris, backed her daughter, saying: “I’m deeply upset by this racist advert. Do these people think they can insult black people and we just take it? This is the 21st century, not the 1950s. Shame on Cadbury.”
Cadbury claims it will not run the campaign any longer, but no apology was made, simply a statement that the ad was “a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss.”
“Social pretensions” my ass.