Klondike rewards man for briefly listening to wife

I don’t know about you, but nothing puts me in the mood for some ice cream like a healthy dose of blatant sexism.

Thankfully, Klondike’s new “5 Seconds to Glory” ads deliver just that- the sort of trite gender stereotypes and blatant gender scare tactics that really gets me in the mood for a vanilla and chocolate delight.

In the ad below, a guy is forced to “survive” 5 seconds of– get this– listening to his wife speak. Oh, the horror! Of course, he tears up and almost doesn’t make it, but in the end he is rewarded for his heroic demonstration of bravery, endurance, and, what else, manliness, with a Klondike bar.

Wives, of course, only talk about things like which color to paint the foyer.

Check out a second ad after the jump. This one involves– get this– biker guys holding hands. Oh the humanity.

Thanks to Callie and Neil L for the tips.


Brooklyn, NY

Lori Adelman started blogging with Feministing in 2008, and now runs partnerships and strategy as a co-Executive Director. She is also the Director of Youth Engagement at Women Deliver, where she promotes meaningful youth engagement in international development efforts, including through running the award-winning Women Deliver Young Leaders Program. Lori was formerly the Director of Global Communications at Planned Parenthood Federation of America, and has also worked at the United Nations Foundation on the Secretary-General's flagship Every Woman Every Child initiative, and at the International Women’s Health Coalition and Human Rights Watch. As a leading voice on women’s rights issues, Lori frequently consults, speaks and publishes on feminism, activism and movement-building. A graduate of Harvard University, Lori has been named to The Root 100 list of the most influential African Americans in the United States, and to Forbes Magazine‘s list of the “30 Under 30” successful mediamakers. She lives in Brooklyn, NY.

Lori Adelman is an Executive Director of Feministing in charge of Partnerships.

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