Ever noticed that almost every women’s organization has some slightly different version of the same frickin’ logo? Shana Moulton did and rounded up this visual essay on it. Here’s a taste:
Frankly, I find it beyond depressing. Of course it’s natural to think of women’s bodies, particularly for organizations that are health-related, but must every one end up as some squiggle-of-dancing-feminine-curves? I also understand that a lot of people take issue with our logo, which, indeed, is a woman’s body. But in our case, I think the concept is pretty damn original–reclaiming an image that has been so patently misogynistic by arming her with a definitive point of view.
Women deserve good design too. Feel free to link to original and thoughtful logos in the comments section so we can point towards a more diversified visual language for feminist organizations.
Thanks to John for the heads up.