Waist not…

After the photoshopping fiascos from Ralph Lauren and Ann Taylor, I thought we’d seen the worst of overzealous, totally damaging digital alteration. But I guess I was wrong. Thanks to Photoshop Disasters for highlighting this horrendous ad from Proenza Schouler:

And check out this one: Victoria’s Secret, the company that wants you to love your body, aren’t just hypocritical. They’re also apparently really lazy!

New York, NY

Chloe Angyal is a journalist and scholar of popular culture from Sydney, Australia. She joined the Feministing team in 2009. Her writing about politics and popular culture has been published in The Atlantic, The Guardian, New York magazine, Reuters, The LA Times and many other outlets in the US, Australia, UK, and France. She makes regular appearances on radio and television in the US and Australia. She has an AB in Sociology from Princeton University and a PhD in Arts and Media from the University of New South Wales. Her academic work focuses on Hollywood romantic comedies; her doctoral thesis was about how the genre depicts gender, sex, and power, and grew out of a series she wrote for Feministing, the Feministing Rom Com Review. Chloe is a Senior Facilitator at The OpEd Project and a Senior Advisor to The Harry Potter Alliance. You can read more of her writing at chloesangyal.com

Chloe Angyal is a journalist and scholar of popular culture from Sydney, Australia.

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  • r-cop

    That Proenza Schouler image reminds me of the Cylons in Battlestar Galactica. Not the original BSG from the 70s, that had people dressed in robot costumes, but the more recent one where they made the Cylons digitally. They did that so the Cylons wouldn’t have human sized waists, because they were machines and didn’t have the same internal organs as people. I guess digitally altered people also don’t need much room for internal organs.

  • tabloidscully

    I’ve been an avid Victoria’s Secret boycotter since about two years ago, when they hosted a “Love Your Body” contest. The fan favorite was a cancer patient who was facing the amputation of several body parts, and despite that, loved everything about her body. Just days before the contest was supposed to end, the officials announced that they had decided, instead of going with the votes of the people, to choose internally who would win. The two winners picked were, not surprisingly, beautiful, able-bodied, cisgendered women. Easier to go with them than a woman who uploaded a photo of herself with a shaved head (due to chemo) and presumably missing a breast.

    The contest’s results caused enough of an outrage that Victoria’s Secret ultimately gave her a shopping spree to the lingerie retailer, but I wouldn’t blame her a bit if she declined or told them to shove their preachy, vanity-driven contest up their underwires. It just goes to show you that there’s really little positive that comes from companies such as that. Of course, I’m still annoyed that the Lane Bryant commercial featuring Ashley Greene was censored for being obscene while you have ridiculously thin women gyrating on pool tables in Victoria’s Secret ads having no problem with getting broadcast in their full glory.