Annoyingly Sexist Old Spice Ad

I just submitted this to Sociological Images, but in case it doesn’t get posted I thought I’d share my annoyance with the feministing crowd.

What the hell? There’s a whole slew of problems here. Firstly, what’s wrong with "smellling like a woman"? Secondly, what does "smelling like a woman" even mean ? I assume it means perfumey/flowery, smells typically associated with women’s bath products, which is still ridiculous. What about the men who want to smell like that? I’m sure there’s loads of guys who enjoy the smell and/or feel of women’s bath products over those marketed to men, but according to Old Spice that’s a huge no-no. Because being a man means not touching any of that girly shit with a ten foot pole, right?

Disclaimer: This post was written by a Feministing Community user and does not necessarily reflect the views of any Feministing columnist, editor, or executive director.

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