“Boyfriend” jeans for toddler girls

I got this email from a friend of mine, and I just had to share.

At lunch I ducked into Baby Gap to find my 2 year old some new jeans, as she’s torn holes in or outgrown her others. Leafing through the sales rack I found that Gap does actually make one style that is not (a) sparkled or pink, (b) embossed with flowers [nothing wrong w/that, but we have several and kid needs a little variety] or (c) “skinny” (yes, they do make those for toddlers…). But what do they call these unadorned items of toddler fashion? Boyfriend Jeans!! Yes, that’s right, if my 2 year old daughter actually wants to wear comfortable jeans with nothing on them but denim, she must have borrowed them from her BOYFRIEND.

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  • mcaroline

    Fucked up.

  • jesro

    Love the description that accompanies it: The stylish boyfriend jean you love, made just for her. Add ballet flats and a soft T for a sweet look, you’ll both adore.

  • Nikoel

    jesro that just made me want to vomit. Good morning!

  • Marisa

    “I love this style of jeans, I see them everywhere on movie stars and am so greatful we get to have the opportunity to give our little princess a chance to be in style too!!! I love where they just hit the ankle. Very stylish…”
    People are terrifying.

  • uberhausfrau

    almost twenty dollars for a pair of jeans!?! that will be out grown in 6+months! that will have food, drink, grass, mud, play-doh, and the possible toilet mishap – depending on the age – ingrained into every fibre? even more if they werent on sale?!?!
    jebus crispies. i get my non-descript jeans for my boys at thrift town. never had to worry about sexist designer by-lines there.

  • Kim C.

    I was recently watching some home videos from my childhood and noticed (much to my amusement and my sister’s horror) that my sister and I ran happily around in:
    1) nothing
    2) frilly, floral dresses that I would rather burn than wear
    3) pajamas…with feet
    4) T-shirts and shorts with absolutely no labels attached
    and we were all smiles in them.
    Tell me, when did the average toddler became so intensely aware of the sight and judgment of other people that they need to look good at every opportunity? I was still putting my shoes on the wrong feet at that age, let alone matching them to the rest of my ensemble.

  • FLT

    This is so disheartening.
    It is increasingly difficult to get something for my daughter without princesses or cartoon characters on them. When something plain is finally produced, it’s got a tie-in anyway…to guys??????

  • MLEmac28

    Sadly, this is a product of the labels that are already out there instead of being solely Gap’s fault.
    As much as the term “wife-beater” disgusts us, it is the common name for that style of shirt. When my dance team had to perform and we didn’t yet have our uniforms, our captain told us to get black wife-beaters. If she had said black A-shirts (a term I have seen used) most of us wouldn’t have known what she was talking about. As misogynist as the label is, it is the label which is universally recognized, which is why people still us it.
    “Boyfriend” jeans are the same way, sadly, and I still buy them; for the same reason I buy “wife-beaters”, they’re comfortable.

  • Toongrrl

    Oohhh great. It isn’t enough
    that at age 4 you’re
    conditioned to be a princess,
    dressed in pink, being
    taught what it means to be a
    girl in a racist,misogynist,
    homophobic, transphobic, and
    conformist society, that you
    are being to told be sweet
    and gentle while your bro
    gets to bash that loser
    across the street in the
    face, that you are being
    told that you will (oh yes
    you will!) get married, now
    you wear “boyfriend” jeans.
    You now have to memorize
    different types of jeans
    while people push gender
    roles down your throat

  • ohmyheavens

    This really isn’t any of my business but when did you get a 2-year-old daughter Jessica? I’ve been following Feministing for years now and don’t remember a pregnancy or adoption update. Unless it’s your husband’s daughter which would then make sense?
    On the boyfriend jeans thing, they could call them something different but I’m guessing they do that so parents will know the style (which is also available in women’s sizes) of the jeans they are buying. Why they are called boyfriend jeans is a whole other topic? Toddlers however don’t need skinny jeans so they shouldn’t have that style available for toddlers anyway.

  • Cicada Nymph

    I don’t really see the big issue with these. They are being sold as “boyfriend” jeans simply so shoppers can identify the fit and style. If nobody had ever heard of the term “boyfriend” jeans and these were being sold under that label that would be problematic and weird. However, I really don’t see how selling these as “boyfriend” style is much different than selling them as “straight leg” or “wide leg”. I do think it would have been best for the Gap to rename them since the term “boyfriend jean” sounds stupid when you are talking about little kids but Gap isn’t actually implying that these are supposed to fit like your small child’s boyfriends would, they simply didn’t rename the adult style so adult shoppers looking to identify a certain fit would be able to because they are already familiar with the term. Now, I do agree that the term “boyfriend jean” is a dumb name for jeans period. I also think little kids should wear cheap clothes they can get dirty and which allow for movement and that parents are likely too concerned with image if they are looking for jeans for their children based mainly on style instead of comfort and durability but that is just my opinion.

  • Stephanie89

    Clothes shopping for kids is sick. My 12-year-old brother wears skinny jeans “for girls” because he is skinny and a size 6 in girls jeans is smaller around the waist than the size 6 boys jeans. However, no one can tell that he is wearing girl jeans because BOYS AND GIRLS HAVE THE SAME BODIES.

  • vegkitty

    I used to work at a kids’ clothing store, and I quickly realized that children’s fashion makes no sense. Why do boys and girls even need to have gendered clothing? It’s not like they have different bodies until puberty.
    Also, I’ll never forget the woman who came in with a daughter, both of whom oohed and ahhed over a set of boys’ dinosaur pajamas. The mother told me how much it upset her that only boys had clothes with dinosaurs, since her daughter loved them. When I suggested that she get boy clothes for her daughter, it was like a lightbulb appeared over her head. Baby steps.

  • Jamie

    When I was young, these jeans were called “relaxed fit.” I don’t know why that had to change.
    Also, this plays into the old school thought that a woman needs to be smaller than her man so that she *can* wear his clothes and look like a sexy, little girl playing dress-up.

  • battle angel alita

    This is the gap. are you surprised? i’ve never bought anything from them due to their treatment of employees who make their garments and their use of child labour. why are you buying from the gap-is there really no other option?

  • roxy_sox

    Well I hate to say it but I guess Gap is just being “consistent” in branding. They’re hoping that the 2 year old in the toddler “boyfriend” jeans becomes the 15 year old in the adult “boyfriend” jeans.
    Maybe it was just growing up in a small Midwestern town (Hello Wisconsin!) but Target was the nice store to get new clothes.

  • Jessica

    Ha, no daughter for me – tho maybe one day! I reposted an email from a friend of mine who has a daughter. :)