OKCupid Finds Race Affects Who You Respond To.

When I had originally posted on Facebook this shockingly well summarized study from OKCupid about race and reply rates on the popular dating website, I had just written the word, “duh.” Race has always been a part of dating for me, whether it be what race my parents find acceptable, finding that my white boyfriend that I thought wasn’t racist really was, or figuring out on first glance when a man likes you for you, or because he has a thing for Indian chicks. But my friend Dave took me to task and noted that they actually analyzed an enormous set of data that they then published, so that gets more than a, “duh.” I will upgrade to a, “that is fucked up,” and “duh.”
But enough with my Facebook shenanigans. This study is interesting to no end and not just because I am writing a book on dating. The study found that even though OKCupid has a unique matchmaking system where race shouldn’t matter…

First of all, how do we know that race shouldn’t matter? Are we just making some after-school-special assumption that “true love is colorblind?” No, we’re not: we know race shouldn’t matter to replies because the races all match each other more or less evenly, and reply rate correlates to matching.

…it does:

* Black women are sweethearts. Or just talkative. But either way, they are by far the most likely to reply to your first message. In many cases, their response rate is one and a half times the average, and overall black women reply about a quarter more often.
* White men get more responses. Whatever it is, white males just get more replies from almost every group. We were careful to preselect our data pool so that physical attractiveness (as measured by our site picture-rating utility) was roughly even across all the race/gender slices. For guys, we did likewise with height.
* White women prefer white men to the exclusion of everyone else–and Asian and Hispanic women prefer them even more exclusively. These three types of women only respond well to white men. More significantly, these groups’ reply rates to non-whites is terrible. Asian women write back non-white males at 21.9%, Hispanic women at 22.9%, and white women at 23.0%. It’s here where things get interesting, for white women in particular. If you look at the match-by-race table before this one, the “should-look-like” one, you see that white women have an above-average compatibility with almost every group. Yet they only reply well to guys who look like them. There’s more data on this towards the end of the post.

And specifically on reply rates? They found the following:

* Men don’t write black women back. Or rather, they write them back far less often than they should. Black women reply the most, yet get by far the fewest replies. Essentially every race–including other blacks–singles them out for the cold shoulder.
* White guys are shitty, but fairly even-handed about it. The average reply rate of non-white males is 48.1%, while white guys’ is only 40.5%. Basically, they write back about 20% less often. It’s ironic that white guys are worst responders, because as we saw above they get the most replies. That has apparently made them very self-absorbed. It’s interesting that white males do manage to reply to Middle Eastern women. Is there some kind of emergent fetish there? As Middle Easterners are becoming America’s next racial bogeyman, maybe there’s some kind of forbidden fruit thing going on. (Perhaps a reader more up-to-date on his or her Post-Colonial Theory can step in here? Just kidding. Don’t.)

And the zinger? They found this to prove that racism is still alive. I have a crush on OKCupid.