Gold’s Gym declares July “Cankles Awareness Month”

Yes, seriously. And the Wall Street Journal did a feature on it. (Note the subtitle of the video is “In Depth.”)
Between declaring thin eyelashes a “condition” and an awareness month created around “chubby ankles,” it seems that the micromanagement of women’s body parts is becoming so much of a trend that soon, women will begin to hate literally every fiber of their being.
This is not to mention that the gym’s campaign is a smack in the face to every awareness month that works towards, you know, saving lives and fighting injustice and stuff. Shame on Gold’s, and on WSJ for actually covering this bullshit as news.
h/t to Jill, who has started her own campaign of sorts in response.

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