An immature aside on “Fling”

A couple of people have already made astute feminist analyses of the gross new chocolate bar, Fling, but I just had to comment on this:

Wrapped in a shiny pink and sliver package, this delicate “chocolate finger” is intended for women. The word “finger” is an industry term for a long, slim confection, Mars spokesman Ryan Bowling says, but with ads that invite you to “Pleasure yourself” in pink lettering, consumers might come to other conclusions.

Ewww.
PS. The candy bar sparkles. For serious.