UK supermarket giant Tesco is coming under fire for selling a padded bra marketed towards girls as young as seven. Sound familiar? Back in 2006, Target was criticized for doing the same thing – selling padded bras under childrens’ brand names like Bratz, to girls way too young to even have boobies.
Even more interesting is that the excuse is almost exactly the same – modesty.
A spokesperson from Bratz distributor Funtastic in 2006: “The idea of the padding is for girls to be discreet as they develop.”
A Tesco spokesperson today: “It is a product designed for girls at that self-conscious age when they are just developing.”
I’ve said it before, and I’ll say it again: If you need to cover up a six years-old’s non-breasts in order to feel like she’s being “discreet ,” there’s something wrong with the way you look at six year-old girls.
Padded bras for children. Again.
By Jessica | Published: April 14, 2008
permalink. Both comments and trackbacks are currently closed.. Bookmark the