Yahoo’s pink shine

Yahoo just launched a new web portal called Shine, “for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties.â€? Topics of the site include “fashion + beauty, healthy living, entertainment, parenting, love +sex, work + money, food, at home, and astrology.â€? And the site’s signature color is, of course, pink.
Would it be possible, maybe, please, for a website “for women� to not be pink? I mean, honestly, I couldn’t even get past that to see what the content is. It’s not breast cancer pink (light pink), so I think that means it must be Sex and the City pink. Hot pink, some sparkes. Yup.

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