Armpits are the new black.

Dove’s Real Beauty Campaign has had its fair share of successes and critiques, yet while they have been pushing this idea of “real beauty,” it seems that they also think that should exclude your armpits. Like we don’t have enough body parts to obsess over.
The slogan, “Are you sleeveless ready?” says enough about what they’re trying to pitch, but I’ve heard the commercial is pretty irritating, more or less saying that their newest deodorant will make your underarms look soft and gorgeous (as opposed to their gross existence before). The website says:

“Every woman can have softer, smoother underams and show them off in sleeveless styles that make her feel beautiful.”

Because seriously, who likes a girl with dry and not soft-as-a-baby’s-ass underarms?
Thanks MAC for the story.

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