Nipple beauty standards

Who knew?
Apparently Benefit–which is probably my favorite makeup company–is touting their Benetint blush (above) as something to enhance your nipple color.

In just one more sign of the stripperization of the Everywoman, Benefit’s Benetint, conceived in the seventies for an exotic dancer to color lips and cheeks, is now also being sold at Sephora and elsewhere as a “kiss-proof and water-resistant� nipple tint. “Women want nipples to be pert and fresh-looking, and this shade makes them appear that way,� Benefit spokeswoman Alison Haljun says. “For a long time, the idea of a ripe, rosy nipple has been considered appealing and alluring.’’

Not only is this just, well, ick…it also sets the nipple beauty ideal as light skinned. I mean, you have to be pretty fair to have “rosy” nipples, no? Anyway, ick.