“Bra chain� record raises breast cancer awareness

Women on Cyprus recently broke a world record when they linked together almost 115,000 bras (covering about 70 miles of the island) in an attempt to raise breast cancer awareness.

The group of Dutch, British and Cypriot organisers took nearly nine hours to create the chain at the harbour in the resort of Paphos, following a year of painstaking planning.
Their success will shove Singapore, which had held the record since 2003 with 79,000 bras, off the top spot in the Guinness Book of World Records.
…Even the British solders based in Cyprus took part helping organisers move the bags of bras and lay the chain.

Organizers of the bra chain are also building a database that will send out text messages to women providing information and reminding them of screenings.

Join the Conversation