Revlon decides older women exist

So long as they’re spending money of course.

Revlon Inc. is looking to recapture its glory by chasing after an untapped market: women over age 50.
As part of a turnaround effort, the New York-based cosmetic company unveiled its biggest launch in more than a decade, Vital Radiance, a line of makeup formulated for older women. Largely forgotten as Revlon and other competitors such as L’Oreal SA have focused on age-defying beauty products for women in their 30s and 40s, the segment is becoming a hot new opportunity.

Makeup for older women? What a radical concept.