Researchers to study why baby got back.

Please tell me this is a joke.

One of the greatest female sartorial dilemmas – ‘does my bum look big in this?’ – is to be answered by a team of researchers.
Experts are launching what is thought to be the world’s first scientific study into how clothing can affect the appearance of the female rear.
The team from Heriot Watt University’s School of Textiles and Design in Scotland believes the study could have major implications for retailers.
Female volunteers wearing hundreds of different types of clothing will have their rears photographed for the study.

I mean, I get that they’re design folks but don’t they have anything better to study? Ew.
Weird thing: While doing a Google search for the infamous Sir Mix-A-Lot song, I found this gem of a Christian spoof: Baby got Book. (Oh my goodness, Becky, look at her Bible…It is so big. She looks like one of those preacher guys girlfriends…)