For a few years now, Snickers has run ad campaign based the slogan “You’re not you when you’re hungry,” where people in extreme states of hunger act completely out of character until they’re able to eat a Snickers. A number of celebrities have lent their talents to this campaign, including Betty White, Joe Pesci, Robin Williams, Aretha Franklin, and others. The premise is clever enough, as far as advertisements for candy bars go, and generally not worth the time analyzing.

But I had only ever seen the US ads. Yesterday, I saw a version of this that’s aimed at an Australian audience. Holly Kearl posted it at her blog, Stop Street Harassment. It’s…perhaps too clever for its own good.