Posts Tagged sexist advertising

By Maya Dusenbery • 10 years ago

Only men can handle burgers, according to laziest Hardee’s ad yet

Hardee’s/Carl’s Jr.’s advertising approach has always been unapologetically sexist, but I guess these days they’re abandoning all subtlety.

Yep, X-Men shape-shifter Mystique must literally morph into a Real Man™ before she can eat this burger. 

Hardee’s/Carl’s Jr.’s advertising approach has always been unapologetically sexist, but I guess these days they’re abandoning all subtlety.

Yep, X-Men shape-shifter Mystique must literally morph into a Real Man™ before she can eat this burger. 

mansize kleenex
By Maya Dusenbery • 10 years ago

The most pointlessly gendered products

Sociological Images has pulled together a collection of the most pointlessly gendered products their readers have come across recently.

Of course, most gendered advertising, especially when geared towards kids, is not just pointless but harmful — reinforcing gender stereotypes and limiting imaginations. But when it comes to products like “mansize” Kleenex, it’s really getting absurd. This is the kind of lazy advertising that would earn Don Draper’s withering scorn.

Check out more images — from “men’s bread” to pet shampoo “for him” and “for her” — after the jump. The eggs are my favorite. 

Sociological Images has pulled together a collection of the most pointlessly gendered products their readers have come across recently.

Of course, most gendered advertising, especially when geared towards kids, is not just pointless but harmful ...
By Maya Dusenbery • 10 years ago

Rosie the Riveter apparently liked cleaning with a Swiffer so much she quit her job

Because nothing says, “I can’t wait to rush home from my full-time job to start my second shift of devalued, unpaid household labor with my  Swiffer Bissel Steam Boost!” like Rosie the Riveter.

“We Can Do It!”…because someone has to, and it’s not like our husbands are really stepping up.

After, um, swift internet outcry yesterday, Swiffer announced that they “didn’t intend to offend” with the image and “are working to make changes as quickly as possible.” I think if they’re serious about their commitment to “make cleaning easier for all consumers, regardless of who is behind the handle of our products,” maybe they should prove it by keeping the ad exactly the same but featuring a ...

Because nothing says, “I can’t wait to rush home from my full-time job to start my second shift of devalued, unpaid household labor with my  Swiffer Bissel Steam Boost!” like Rosie the Riveter.

“We Can Do ...