Posts Tagged sexism in advertising

screenshot of smiling housewife from SNL skit

SNL skit mocks sexist Super Bowl ads

I missed the big game/commercial fest last night, but I’m gonna assume that, apart from perhaps a few more feminist moments than usual, this SNL skit, in which Vanessa Bayer stars in a fake Totino’s pizza roll ad and parodies the classic tired Super Bowl commercial formula, is as spot-on as ever. 

I missed the big game/commercial fest last night, but I’m gonna assume that, apart from perhaps a few more feminist moments than usual, this SNL skit, in which Vanessa Bayer stars in a fake Totino’s pizza roll ad ...

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Photo of the Day: 7-year-old girl unimpressed by sexist advertising

Seven-year-old Maggie’s expression perfectly sums up how we all feel about gendered toy advertising. When she spotted this sign at a Tesco, she told her mom, “Well that’s wrong! Anybody can like superheroes, they’re being stupid aren’t they?” Indeed they are, Maggie. (h/t Buzzfeed)

Seven-year-old Maggie’s expression perfectly sums up how we all feel about gendered toy advertising. When she spotted this sign at a Tesco, she told her mom, “Well that’s wrong! Anybody can like superheroes, they’re being ...

Photo of the Day: “I Only Date Heroes” pajamas for girls

Those new “Training to be Batman’s Wife” tees from DC Comics are hardly the only superhero gear to send the message that boys can be heroes, while the best girls can aspire to is dating them. A shopper at a Target in Ontario snapped a photo of this pair of onsies for kids: “Future Man of Steel” for the boys and “I Only Date Heroes” for the girls.

Those new “Training to be Batman’s Wife” tees from DC Comics are hardly the only superhero gear to send the message that boys can be heroes, while the best girls can aspire to is dating them. ...

Australian camping company trolling with misogynistic slogans

Wicked Campervans–an Australian budget travel company/professional trolling company–is under fire for the charming slogans scrawled on their fleet of vans. The slogans, which don’t really qualify as advertising since they have exactly nothing to do with camping, hardly qualify as jokes either.

Wicked Campervans–an Australian budget travel company/professional trolling company–is under fire for the charming slogans scrawled on their fleet of vans. The slogans, which don’t really qualify as advertising since they have exactly nothing to do ...

Having body hair will literally turn you into a dude, according to Veet’s new ad campaign

I seem to remember a time when sexism in advertising was subtle enough that critiquing it involved some skill — or least a keen eye. It was fun, truth be told, to tease out the sexist subtexts of so many of the commercials that inundate media consumers every day. Perhaps I’m romanticizing the not-so-distant past, but these days — and I don’t know if it’s due to pure laziness or some increased gender anxiety that advertisers are picking up on — it seems that, more and more, subtext is becoming straight-up text. 

I seem to remember a time when sexism in advertising was subtle enough that critiquing it involved some skill — or least a keen eye. It was fun, truth be told, to tease out the sexist subtexts ...

Snickers’ hunger-induced street harassment

For a few years now, Snickers has run ad campaign based the slogan “You’re not you when you’re hungry,” where people in extreme states of hunger act completely out of character until they’re able to eat a Snickers. A number of celebrities have lent their talents to this campaign, including Betty White, Joe Pesci, Robin Williams, Aretha Franklin, and others. The premise is clever enough, as far as advertisements for candy bars go, and generally not worth the time analyzing.

But I had only ever seen the US ads. Yesterday, I saw a version of this that’s aimed at an Australian audience. Holly Kearl posted it at her blog, Stop Street Harassment. It’s…perhaps too clever for its own good.

For a few years now, Snickers has run ad campaign based the slogan “You’re not you when you’re hungry,” where people in extreme states of hunger act completely out of character until they’re able to eat a ...

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