Tag Archives: sexism in advertising
Quick Hit: McKenna Pope’s crusade for gender neutral advertising of Easy Bake Ovens
Tweet13 -year-old McKenna Pope is seeking to break the gender paradigm in advertising, starting a petition to get Hasbro, the maker of the Easy Bake Oven to redesign its product packaging and advertising to include boys. Sparked by her little brother’s love to “cook,” Pope responded to her brother’s questioning why the commercial only features [...]
Also tagged Advertising, Easy Bake Oven, gender roles, Hasbro Comments closed
Swedish toy company reverses genders in new catalogue
Tweet Top Toy, one of the largest toy companies in Sweden, is flipping the gender script in its Christmas catalogue. This year, girls are shown playing with toy guns, while boys are playing with dollhouses. The company was called out a few years ago by a watchdog group for its stereotypical advertising, and decided it [...]
Who approved these ridiculously sexist “Avengers” T-shirts?