Posts Tagged plus size

Fat Girls are still being ignored by fashion companies

Last week fashion columnist Christina Binkley made a video that appeared on the Wall Street Journal. She had some very telling things to say about plus sized clothing being positioned on the margins of the fashion industry.

“’Young fashion lovers have been demanding at an almost revolutionary pace, they have been screaming, “We want fashion, we want short shorts and miniskirts and all the trendy looks.”‘ And bluntly enough, she asserted that one of the main reasons that a lot of fashion companies don’t bite is because they ‘don’t want to be associated with ‘fat.’”

She’s absolutely correct. The truth is, consumers of plus sized fashion are already spending more money on clothes than our thinner peers.

“…online retailer ...

Last week fashion columnist Christina Binkley made a video that appeared on the Wall Street Journal. She had some very telling things to say about plus sized clothing being positioned on the margins ...

American Apparel expands collection, runs contest for plus sized models

American Apparel, jilted lover of the hipster fashion elite, recently announced that it’s expanding its collection to include plus sizes, and is holding a contest for new plus sized models.

The company’s history of bullshit is well-documented. They’ve faced criticism from feminists and non-feminists alike for their sexist ad campaigns, accusations of sexual harassment at all levels of the company, and labor practices.

Which makes me quite cynical about this latest maneuver. Has American Apparel seen the body-positive light? Or is it just part of a dying company’s futile quest to maintain relevance with its fickle market demographic? Apart from having a more diverse group of women to add to its cadre of spandex-clad models, will this new ...

American Apparel, jilted lover of the hipster fashion elite, recently announced that it’s expanding its collection to include plus sizes, and is holding a contest for new plus sized models.

The company’s history of bullshit ...