Mother’s Day originated as an anti-war event, but it’s been turned into a way to push a normative idea of motherhood – you know, the one you see in that isle of Hallmark cards every year. The Strong Families campaign has put together a collection of cards for mamas who don’t fit the image of a Betty Draper housewife in a perfect nuclear family. The goal of the campaign is to acknowledge the moms who are erased in the commercialized version of Mother’s Day – immigrant moms, queer moms, trans moms, moms of color, single moms, moms parenting in collectives, working moms – the list goes on.

From the organizers:

The cards were designed by eight fantastic artists, including ...