Tag Archives: marketing

Swedish toy company reverses genders in new catalogue

Tweet Top Toy, one of the largest toy companies in Sweden, is flipping the gender script in its Christmas catalogue. This year, girls are shown playing with toy guns, while boys are playing with dollhouses. The company was called out a few years ago by a watchdog group for its stereotypical advertising, and decided it [...]
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Gender essentialist marketing hurts young girls

TweetA really amazing video went viral over the last week featuring a young girl frustrated that all girl’s toys are marketed as pink–going as far as making the connection between companies wanting boys and girls to play with different things. It’s amazing. Along with this, Peggy Orenstein has a must-read op-ed in the NY Times [...]
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Finally a beer just for women!

Tweet Finally a beer just for women, reads the tagline of the website for chick, a new “premium light beer” marketed toward women. In case you miss the female reference in the beer’s name, the pink and black six-pack case might alert you, as it’s decorated to look like a purse. And if somehow you miss [...]
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Social Media and the End of Gender?

TweetIn my other life, I work as a social media consultant and spend ridiculous amounts of time consuming information about how social media transforms the way we communicate with others. It’s undeniably a powerful tool, has become one of our international grassroots eyes and ears (see: Egypt and Iran) and allows many of us to [...]
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