Posts Tagged make-up

Want to be taken seriously ladies? Wear make-up!

A study done by researchers at Procter & Gamble, Massachusetts General Hospital, Harvard Medical School, Boston University and the Dana-Farber Cancer Institute found that what a woman wears on her face impacts how people perceive her. Participants in the study were asked to rate whether they felt women were competent, like-able, attractive and trustworthy. Turns out most people felt all these factors were true when looking at faces for a flash and felt most of them when studying the faces longer with the exception of one factor: at a longer glance women wearing make-up were not trustworthy.

We already know we live in a culture where women are judged by what they look like–you don’t need a multi-institution study to tell ...