On Friday, BuzzFeed posted a soft-core porn display of University of Kansas football basketball fans Tweeting pictures of their cleavage “to support their college team.” Apparently #KUboobs, as its called, has been going on for some time, and the trend has spread to other schools. Yet, given my lack of expertise in both college sports and searching for breasts on the Internet, I’m new to the story.

If we forget about the athletic context for a second, the pictures strike me as a non-event (except for all the news sites that get to put the word “boobs” in a headline and see the page hits roll in). I’m never, ever going to tell women to put on more clothing ...