As we’ve written before, Dove’s “Real Beauty” campaign, which tells women they’re prettier than they think they are, has always been bullshit for a few reasons — a main one being that it is “cementing a whole slew of beauty standards even as it pumps up self-esteem.”

And this spot-on parody from Above Average Productions highlights another of the particularly annoying things about it. While purporting to be empowering women to be more confident, Dove’s ads actually promote feminine humility above all else. In Doveland, Alexandra has explained, “the only confidence that’s acceptable is halfhearted: ‘Don’t worry, I don’t think I’m pretty, but I’ve been told I’m wrong, so maybe I am a little.'”