Over the weekend we highlighted new polls which show that Americans are dissatisfied with the labels “pro-life” and “pro-choice” and reported that Parenthood hopes to move beyond them in the future. Lots of smart people had interesting takes on this including Anna North at Buzzfeed and Amanda Marcotte on Slate.

If you’re like me, you assumed “the future” meant sometime in a distant fuzzy world, but in fact Planned Parenthood, being that fast-moving superstar that it is, released a new video today “Not in Her Shoes” that utilizes this new “post-label” strategy and better mimics ways in which the organization believes that Americans — especially young people — think and talk about abortion today.

Here at Feministing we ...