In the wake of giving a very mild speech about feminism and men’s role in it at the United Nations, Harry Potter actress Emma Watson found herself threatened by the 4chan messageboard with a release of nude photos supposedly hacked from her computer. But the countdown clock website at the center of this mess, entitled “Emma You Are Next,” had a surprise for everyone when it hit zero: the whole thing was, apparently, a hoax by a marketing firm called Rantic. Confusion proliferated: was the entire thing made up? Were the comments on 4chan fake? How deep did the rabbit hole go? Who or what was Rantic? Indeed, the website itself ...