Stella Artois Ad

I saw this commercial on TV last night for Stella Artois beer:

In the past, I’ve felt that Stella Artois had some really different and quite interesting advertising. Many of their past ads did not fall into that same boring formula of too many beer ads: parties, young men drinking beer, and those young men being surrounded by attractive young women.
This last commercial from Stella really rubs me the wrong way. They are basically comparing a glass of beer to a woman and saying that both are “a thing of beauty”. Thoughts?