Eliza @feminnesota ?active 1 year, 10 months ago
Here the response to my complaint:
January 14, 2012
Dear Ms. XXX:
We regret that you were unhappy with the advertisement. Extensive consumer research is conducted prior to our commercials being aired on television. Please be assured that we are sensitive to the views of all consumers. We will forward your concerns to our marketing department and advertising agencies for their review when developing future ad campaigns.
I would like to start off by saying that I am a woman who loves and enjoys the full flavor of Dr Pepper TEN. Therefore, no one is going to tell me what I can eat or drink. When I first saw the tongue-in-cheek advertising campaign and the tagline, my reaction was, “I’ll be the judge of that.”
We appreciate you taking the time to share your comments about our campaign for Dr Pepper TEN. I’d like to go into more detail about our Dr Pepper TEN if you don’t mind. When it comes to Dr Pepper TEN , we marketed to male consumers 25-34 who enjoy the taste of a regular carbonated soft drink & feel like diet carbonated soft drinks require them to compromise on taste & image. However, they are at a point in their lives where they want to make new choices about the food & beverages they consume on a daily basis for a healthier, happier lifestyle.
Now, we have a huge female customer base that has been satisfied with Diet Dr Pepper as their beverage of choice for years; however we learned through extensive market research that there was a gap in our male audience that was looking for a low-calorie alternative to regular Dr Pepper that lacked the diet imagery. Therefore, we produced Dr Pepper TEN as a great option!
We appreciate your feedback and appreciate you taking the time to share your thoughts. We hope you, too, will come to see our advertising campaign for what it is, a humorous take on the many men who are worried about their waistlines but feel they are too “manly” to drink a diet soda.