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cmasson commented on the blog post Leggo my LEGOS: Fair play for girls 1 year, 1 month ago · View
I read an article from Business Week (http://tinyurl.com/7clt8jg) awhile back that explains why Lego chose to start this line of toys. I was initially very frustrated to see these gendered toys, but as the article points out, Lego put a lot of research into determining how girls play and what would be most appealing to [...]
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