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Television Ads: Targeting Women’s Dreams?

If you watch television, you’ve seen the commercials. You know, the ones that show the father figure feeding the kids before school and getting everyone ready for the bus stop? Historically, commercials have always shown women in this role; so are things finally changing?

Are the commercials slanting their visuals to keep up with the times or do they have a hidden agenda? Are more men really staying home while the women are the breadwinners of the homes? CNN Money reported the rise in stay at home dad‘s in an April 2012 article (http://money.cnn.com/2012/04/30/pf/stay-at-home-dad/index.htm ). “Among fathers with a wife in the workforce, 32% took care of their kids at least one day a week in 2010, according to the U.S. Census Bureau, which looked at families with children under 15 years old. That’s up from 26% in 2002…Of those with kids under the age of 5, 20% of dads in 2010 were the primary caretaker.”

Forbes Magazine (2012) shared, “…over the last decade, the number of men who have left the work force entirely to raise children has more than doubled, to 176,000, according to recent United States census data” (http://www.forbes.com/sites/brycecovert/2012/08/22/more-stay-at-home-dads-are-only-half-a-victory/ ).

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