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Why do I need separate campaign materials? ‘Cause my stupid lady brain responds only to pink.

This Saturday in the mail my husband and I received, along with our Netflix dvd’s and nasty holiday cheese catalogs, His and Hers campaign solicitations for a Montana House of Representatives candidate! His came typed on white paper with blue and red letterhead, and mine came on pink stationary with a pink envelope with curly purple cursive handwriting! His was from the candidate, short and to the point, exorting him to vote for a "fiscally conservative and socially responsible" incumbent, and mine was three pages from the candidates wife, politely requesting that I vote for the sensitive "family man" who "comes home every night" and tucks in their four wee ones.


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