Oh, ewwwwwww.

i hope they charge like 30$ for that mess (when you could really just drape a peice of fabric around your mousepad for free...somehow i think those guys wouldnt think of that)

Wow. Just.... wow. Ew.

So, wait, is this for guys whose big dream it is to reach up a girl's skirt and feel something...hard? Doesn't seem like Axe's target audience to me.

marty- dead on. I usually associate axe with teenagers, anyway. nice to see axe knows their target demographic?

You know, my first thought was, why? Other than the novelty factor, I don't see the point of this product. Realistictally, I just don't see this product working well enough for anyone to actually use on a regular basis. Your hand and the mouse are covered during use. That has got to make moving the mouse inconveniet at best, and possibly even a little tricky. Also, I'd imagine your hand would get all hot and sweaty in there. Since this product is aimed at young men, and that demographic makes up the majority of gamers, it just seems like a really silly product. Granted, that won't stop people from getting one for the novelty factor.

The fact that the Axe marketing guys (and I'm broadly assuming that it is men behind the marketing of Axe) think this is a good idea for promoting their product is a bit distrubing. The commercials are ridiculous. I don't think Axe is giving their customers enough credit, intelligence wise. Again, I'm making assumptions here, but I think most young men (and men in general) are smart enough to realize that the simple act of spraying yourself with any scent is enough to make you irrestible to hordes of gorgeous, scantily clad women. To me, the fact that men are supposed to buy this fantasy and women are supposed to be silly enough to loose all self control over something that may or may not smell all that good (I've never personally smelled Axe. My male friends don't do more scent wise then basic hygeine)is down right insulting to the intelligence of both sexes.

There have been several news stories lately on the sexualization of young women and girls (prostitots), but nothing on young men and boys. Just as girls are bombarded with highly sexualized images to try to emulate, so are boys. Girls are taught that their worth is measured by their looks and how much sexual desire they can generate. Boys are taught that their worth is measuered with how many sexual conquests they can claim. The mousepad/skirt is just one more example of this. And this leads to another paradox. Who are the boys conquering if the girls must appear slutty/sexually available but remain chaste? We will teach are boys that it is ok, expected almost, that they try to sneak a feel up a girl's skirt for a forbidden feel, but we'll admonish the girl if she let's this happen.

Wow. That was a much longer comment then I had intended to make. Sometimes I need to rant.

Umm... so that picture looks like it's taken in an office.

I'm pretty sure that using a "mousepad" like that could constitute sexual harrassment (hostile working environment). I'd say that I'd love to see that lawsuit, except I'm rapidly losing faith in our judicial system to make sure women aren't turned back into third-class citizens.

You'd think that Axe might want to spend less money on horrifically sexist and oversexualized advertising and marketing efforts and more on creating a men's body spray that doesn't smell like pure, elemental fug boiled down and bottled with musk and sandalwood.

As a person of male gender who smells like crap most of the time, I went undercover to the website. I think the product is a fake*, naturally, but the truth on the site is worse:

(1) While loading the flash site, it states "Your Mojo is Loading." Muddy Waters needs to rise from the grave and do something about that.

(2) One of the flash ads says "Spray More, Get More" with a scantily clad jungle woman, who is apparently in a field with some hares. She won't make eye contact with me, though, and that infuriates me.

(3) clicking on a category leads to orgasmic sighs.

(4) about 100 other things.

* the source is a Russian website that has numerous photoshopped ads; it translates to "Interesting idea from Sandeep Fernandes and Husen Baba Khan, Дубаи. Advertising of female deodorant Axe. Коврик for a mousy which should be at each guy."

Marketing to today's young men is disappointingly misunderstood. This product is offensive to both women and men. Men have extremely rigid gender roles and this is the kind of trash that comes with it.

I've had the problem of my "mouse hand" getting cold for years. Also, I've heard a few mouse-related euphemisms for female masturbation. So this kind of sort of makes sense, even if it's really really dumb sense. I'm actually not bothered by the Axe marketing scheme, though I am amused that such an obviously ridiculous premise has worked so well to sell the stuff. "Spray this on you, and women will want you to do them," is usually conveyed a lot more subtlely. Apparently there's no need for that.

also on the subject of axe marketing ploys, has anyone noticed that in their new commercial of a guy spraying himself with 2 cans (gag) on a beach and thousands of women in color corrodinated swimsuits running towards him that theres no black women? everyone is just a neutral shade of light-medium tan

"You'd think that Axe might want to spend less money on horrifically sexist and oversexualized advertising and marketing efforts and more on creating a men's body spray that doesn't smell like pure, elemental fug boiled down and bottled with musk and sandalwood."

Amen. That shit does stink something fierce.

"I've had the problem of my "mouse hand" getting cold for years. "

Really? Seriously? And this seems like a reasonable solution? Not a trip to a doctor's office to find out what is wrong with your circulation???

Please Jebus, someone stop the Axe people - teenage boys (and I realize I am generalizing here) have a hard enough time knowing when "enough is enough" cologne wise - must we really tell them more is better? Really?

Um, am I the only one who thinks the Axe marketing campaign is in on the joke? Their commercials are so ridiculously over-the-top. They basically just parody themselves. I think there's a HUGE difference between this and the lightening cream commercials.

I actually laughed at the photo above. It's funny in "the ewwww way." Of course, I also laughed at this:
http://themot.org/gallery/d/84415-1/pussymotivator.png

the only skirt any guy who seriously buys into axe's marketing campaign will ever have his hand up.

Jane Minty:

HAHAHA 4chan.org

I would have never expected 4chan, or something from /b/ or the demotivators on here.

LULz

I've never liked Axe. It's always made me feel a little stuffed up.

A couple of months ago, my eyes and nose were driving me crazy. I was complaining to my boyfriend everyday that I was having trouble breathing, and that my eyes kept watering, and that I was sneezing constantly. It didn't feel like a cold, so I could figure out what was going on.

Until I walked into my brother's room and noticed that it smelled like the pure unadulterated EVIL that is known as Axe, and that my breathing issues suddenly got a lot worse. My mom got him to trash it, and the problem went away.

So that's my story. I appear to actually be allergic to Axe. And I'm pretty hot. Exactly the opposite of their stupid ads, huh?

I also find the implication that women are so easily controlled like Axe is the scented version of the Pied Piper of Hamlin INCREDIBLY insulting.

prarielily, you aren't alone. Fortunately I got out of the house before my brother hit puberty. He started using that crap and then had to stop when my mom got the symptoms. Every time someone walks by with it on (or wearing any scent in quantity), or when I walk into some cretin's stink-cloud, I get the symptoms and don't bother disguising my obvious difficulty breathing and overall discomfort/displeasure.

I especially like the axe commercial where a couple are making out and start rolling downhill. At first I thought it was a commercial for a new Katamari Damacy game, but oh no. Apparently, not only will axe make women so into a guy that they don't care about getting dirty or potentially dying from a fall or impalement, but it also makes them totally cool with an impromptu threesome. *eyeroll*

Hey, yellownumber5: Try Wristies. http://wristies.com/ (I'm not an adbot, I have a pair and they're great.)

all the comments about this are negative, so maybe two beers was too many. but a man who fantasizes about fondling vag is fine by me. this is a strange product, but i'm pretty sure i'm pro-imaginary-vagina-fondling.

Photoshop anyone? Look at the way the letters lie on the fabric.

Axe "fragrances" (and I use the term loosely) trigger migraines for me sometimes. Nothing sexier than six straight hours of puking.

My mousin' hand used to get cold too, but then my husband bought me electric gloves that plug into my USB ports.

So, about the ridiculous mousepad. When not in use, the mouse would cause a bulge in the mousepad skirt, right? So, rather than appearing to diddle a woman in a short skirt, your average user will appear to be diddling a man in a short skirt, right?

Now, God knows there's nothing wrong with that, but was that really the image Axe was going for?