I love the Folger's ads. I love the not-so-passive-agressively demeans his wife's coffee; the intellectually weak-minded wife who can't figure out water-through-grounds=cup o' mud; and I especially love the magical foreigners who have all the answers to your coffee problems!

Mountain grown! All is forgiven! Live for your husband's approval!

Hee.

At least in this one the wife seemed to grasp the concept of "mountain-grown" without needing to have it physically demonstrated to her.

What ethnicity is the coffee woman supposed to be? She sounds kind of German.

Probably the same as Papa Eddie.

Nasty as this one was, it wasn't as bad as the other one. And at least Mrs. Whatsit didn't work at a grocery store. *Rolls eyes* My ancestors were German immigrants, and they OWNED the stupid grocery stores.

Ah well. I would say "look how far we've come," but I know there are still women out there who take verbal abuse for soemthing as stupid as coffee, and think it's okay.

EG: Yeah, she's German or Swiss or something. Some sort of ethnicity that lives near mountains.

G'uh, and some women actually pine for the "good ol' days"?

Do you ever wonder what the people involved in these commercials would have to say about them now? Certainly Folgers should be embarassed by them, but what about the actors, the director, and expecially the advertising morons who came up with this?

"Why does this shit taste like almonds? You murderous bi.... (expires)."

Not really an issue about chauvanism but:
It's kinda weird that there are so many people who think people were more polite "back in the day", when things like this video document widespread, accepted rudeness from this time period. I mean, there are so many more polite ways to tell someone that their coffee is bad, like saying it straight up to them, at the very least, or saying things like "Why don't we try a different brand of coffee?" or "How about I make the coffee for us this morning?"
Just sayin', I don't like being labeled the rudest generation ever when obviously these people had quite a few rude people as well.

Oh, and I think that the woman is Swedish but moved to the US in adulthood and learned English among old-school Boston patricians.

She calls her husband "Sir"?

I guess my wife's compliments about my tea-making skills are the perfect symbol of our equal marriage, then! :)

Now if only I could talk her into switching to full-time work while I work part-time, we'd be the perfect 21st century family!

At least in this one the wife seemed to grasp the concept of "mountain-grown" without needing to have it physically demonstrated to her.

My thoughts exactly... but instead of coffee at the table, she has to serve him in the morning in the bathroom. Notice he is not even half ready to leave the house and she is fully dressed, make up done, hair up, etc.

And I don't care how clean a bathroom is, it is no place for food and drink :P

Ah, we have come forward... today, instead of a wife with legal benefits waiting on a man hand and foot bringing him coffee and listening to him bitch about it, we dress up (or down?) in our underwear and serve coffee to him for minimun wage...

My favorite part of this one was the weird salute/toast he raised to her at the end. And why was she serving him coffee when he was lathering up his face to shave? "You know, me baby, I like a little shaving cream in my Joe."

The foreigner seemed to me to swing between German, Scandanavian and Spanish accents.

Oh, and that was briliant, norbizzness.

I couldn't help but notice that his first comment was..how could such a pretty looking wife make such a bad cup of coffee...then to end it....how could such a pretty looking wife make such a great cut of coffee.

Now if there were just some way I could get that men's deodorant add off the air that features a woman sniffing her partner's after-run t-shirt insinuating she's insecure and controlling in their relationship.