What do we think of the new American Apparel advertising campaign? Perverted pornography or a break from rigid "typical (read anorexic)" advertising? American Apparel is a t-shirt/other cotton goods company well known for its very fair labor practices. The owner Dov Charney seems to be a rather complicated character, well mainly he seems like a big pervert, but what do we make of this kinda contradictory politic? His recent hire for their ad campaign is porn star Lauren Pheonix. I was recently in the store and I couldn't get a hold of how I felt about it either?

An SF Gate goes into why...

There is, for example, no silicone. There is no collagen. No Botox. There is no obvious retouching and no major Photoshopping to eliminate bulge or nipple or shiny forehead and there is occasional body flab and stocky leg and there are plenty of "average" (read: nonanorexic) female body types, and as mentioned all the models are amateurs, real women and men, and each is funky and ethnically mixed and unexpected, and Charney even leaves in the red eye and the sweaty lips and the odd angles and there is an air of salty delicious intimate funk to the pictures that makes you go, now this is what T-shirts should really be all about.

Like obviously I see the goods and the bads here. Incidentally, the owner has several pending sexual harassment suits against him probably stemming from his desire for a free and sexually open workplace.

Tell me what you think?