Announcing the Amazing Housewife, er, "Amazing Woman of the Year" competition, brought to you by Swiffer and Cindy Crawford:
An Amazing Woman is an inspiration not only because of all she does to make her world a better place, but also how she does it. Maybe she runs her own home-based business while her children are in school, volunteers at a homeless shelter once a week and cleans on the weekend. Or maybe she cleans her home a little bit each morning, works during the day and is able to keep her weekend free for family and volunteer projects.
So even if she has to hold a job outside the home, an "Amazing Woman" is a homemaker above all else.
The one thing Amazing Women have in common is the creativity they use to get everything done. They team up with other women in their neighborhood, they order groceries and clothes on the Internet, or they use day planners to keep their schedules on track.
Using the Internet? Keeping a day planner? Amazing!
There are countless ways Amazing Women contribute to their world.
Ordering groceries, sweeping, dusting, ironing, mopping... countless ways to contribute. Something tells me the Amazing Woman of the Year's main contribution to society will be a well-Swiffered floor.
Amazing Women use innovative products in their homes so they can manage all of their responsibilities. That�s why they use Swiffer� products.
Thanks, but I'll be nominating amazing women to the REAL hot 100 instead. There's no housework requirement.
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Wow. If not for the internet reference and the brief suggestion of a job, I would have thought this came from the 50's. How can Swiffer think that this will be taken well by women? Maybe if they had made this award for "Amazing Homemaker of the Year", thus avoiding the implication that all women of value are homemakers, it would have been acceptable. As it stands now, however, this promotion seems intent on alienating Swiffer's target audience (given Swiffer's apperent world view, I am assuming women to be their target audience).
Swiffer rocks. I use mine all the time, I love how it gets so much nasty dust off the floors. it is a new technology that has some static cling effect on dust. I feel it is sexist that their adds focus only on female users and are not inclusive of the many males who have found that swiffer helps to keep the home clean.
JJS, I went ahead and nominated you, and used your quote accordingly.
Won't they be surprised when they call you up with the prize. Of course, that may never happen, 'cause I had to make up some stuff in order to get the form filled out.
I was going to nominate the hubby who is a rockstar with the Swiffer. Without either one I'd live in a world of dust bunnies. But the rules stipulate that you have to be female and a mother or guardian. *pout*
I think they've just succeeded in convincing me to buy my cleaning products from one of their competitors.
As a man with an unusual enough name that it's not an obvious gender flag to most people, who cleans my home a little bit each morning, then goes grocery shopping, works at home during the day, and keeps my weekend free for other things like planning my wedding (to a woman who is a well-qualified professional, no less), I think I'm a perfect candidate for this. I'm very tempted to enter, and see how far I get before they figure out I'm male.
I also share your umbrage at the implication that womens' jobs aren't where they get their worth from, and that their jobs should be home-based.
It's a joke, right? ... do they have shares in a pharamceutical company?
Hey Eldan, go for it! Don’t you have anti-discrimination laws over there.
You know, some of my friends raved about the swiffer, so I bought one, and as far as I have experienced, it doesn't work for sh*t. Maybe my basset hound's fur has kryptonite-like powers, but the swiffer totally doesn't pick it up.
Or, maybe it's because I have a job outside of my home. I think that may disqualify me from being an Amazing Woman. Maybe the swiffer can tell, and refuses to work properly for Non-Amazing Women.