Screen Shot 2015-10-16 at 10.41.22 AM

Watch: You need some Swedish dancing tampons in your life

Well played, Sweden. Double X reports that dancing tampons are making their way to the Swedish small screen to teach kids about periods and disrupt menstruation stigma. 

As a feminist blogger, my job is to ruin everything. Look, obviously the video isn’t perfect. Body normativity! (“The body working as it should.) Cisnormativity! (“It’s something that happens to girls sometimes.”) Weird PMS half-jokes! (“We just need to be a little patient.”) But it’s cool to see a source of shame transformed into a cute little ditty… and dancing tampons are clearly what I’ve been missing in my life.


Washington, DC

Alexandra Brodsky was a senior editor at During her four years at the site, she wrote about gender violence, reproductive justice, and education equity and ran the site's book review column. She is now a Skadden Fellow at the National Women's Law Center and also serves as the Board Chair of Know Your IX, a national student-led movement to end gender violence, which she co-founded and previously co-directed. Alexandra has written for publications including the New York Times, the Atlantic, the Guardian, and the Nation, and she is the co-editor of The Feminist Utopia Project: 57 Visions of a Wildly Better Future. She has spoken about violence against women and reproductive justice at campuses across the country and on MSNBC, ABC, NBC, CBS, CNN, FOX, ESPN, and NPR.

Alexandra Brodsky was a senior editor at

Read more about Alexandra

Join the Conversation