Guido Barilla, the chairman of (you guessed it) Barilla pasta, hates the gays. Grub Street writes:
[Barilla] went on a Radio24 program to explain the company’s apparent position against depicting gay couples or families in its advertisements. “I would never do (a commercial) with a homosexual family, not for lack of respect but because we don’t agree with them. Ours is a classic family where the woman plays a fundamental role,” Guido Barilla said. The executive also told the program’s hosts that “if the gays do not agree, they can always eat pasta from another manufacturer,” which prompted a swift boycott from advocacy group Equality Italia.
The world’s largest pasta manufacturer later “apologized,” explaining Mr. Barilla has nothing but “the utmost respect for homosexuals.”
Dig yourself deeper, pasta.