Friday Feminist Fuck You: Barilla pasta

Barilla pastaFuck you, pasta.

Guido Barilla, the chairman of (you guessed it) Barilla pasta, hates the gays. Grub Street writes:

[Barilla] went on a Radio24 program to explain the company’s apparent position against depicting gay couples or families in its advertisements. “I would never do (a commercial) with a homosexual family, not for lack of respect but because we don’t agree with them. Ours is a classic family where the woman plays a fundamental role,” Guido Barilla said. The executive also told the program’s hosts that “if the gays do not agree, they can always eat pasta from another manufacturer,” which prompted a swift boycott from advocacy group Equality Italia.

The world’s largest pasta manufacturer later “apologized,” explaining Mr. Barilla has nothing but “the utmost respect for homosexuals.”

Dig yourself deeper, pasta.

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  1. Posted September 27, 2013 at 4:05 pm | Permalink

    Wow. I bet they feel stupid after that one! #footinmouth

  2. Posted September 28, 2013 at 3:25 pm | Permalink

    I think we should also take a look at this comment which can be construed as an archaic view of women.

    “Ours is a classic family where the woman plays a fundamental role”

    Where the woman plays what fundamental role? Being barefoot and pregnant cooking pasta in the kitchen? That sort of fundamental role? Makes you wonder just how bigoted he really is aside from his views on the GLBTQ community.

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