13 -year-old McKenna Pope is seeking to break the gender paradigm in advertising, starting a petition to get Hasbro, the maker of the Easy Bake Oven to redesign its product packaging and advertising to include boys. Sparked by her little brother’s love to “cook,” Pope responded to her brother’s questioning why the commercial only features girls playing with the oven.
In Pope’s video appeal to support her petition to Hasbro, she asks: “Is this really the message we want to send to our youth? I thought as a society, that we have moved far past that. But no, we continue to force the stereotype that men don’t cook, they work.”
Pope’s petition has over just under 24,000 supporters.
If men can grow up to become chefs, why is that we still have a culture that holds fixed gender roles in games children play? In Pope’s estimation, we are a lot more enlightened, evolved actually, than Hasbro believes. Top Toy has already blazed the trail for Hasbro to follow. This is the most wonderful time of the year to break these stereotypes.